Which word choice advice is generally NOT accepted?

Choosing sophisticated words over common ones is generally not accepted as sound writing advice, especially in contexts such as academic writing or clear communication. The primary goal in effective writing is clarity and accessibility for the audience. Using complex or sophisticated vocabulary can alienate or confuse readers who may not be familiar with specific jargon or advanced terminology. Instead, the preference is often for simple, clear language that conveys ideas effectively without unnecessary complexity.

This aligns with the focus of clear writing principles, which emphasize the importance of making content understandable. Omission of needless words, utilizing positive forms of words, and avoiding hedging statements are all practices that contribute to a straightforward style and help maintain the reader's attention and understanding.